The Latest: Disney Plus to launch Nov. 12 for $6.99 a month

FILE - In this Aug. 8, 2017, file photo, The Walt Disney Co. logo appears on a screen above the floor of the New York Stock Exchange. On Thursday, April 11, Disney is unveiling details of its long-awaited streaming service Disney Plus. (AP Photo/Richard Drew, File)

SAN FRANCISCO — The Latest on Disney's new video-streaming service (all times local):

5 p.m.

Disney says its new streaming service, Disney Plus, will cost $6.99 per month when it launches in the U.S. on November 12.

That is cheaper than rival Netflix, which charges $13 per month for its most popular streaming plan. But the Disney service has a narrower focus on family-friendly shows and movies.

The company is announcing details of its long-awaited streaming service at an event in Burbank, California, on Thursday.

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4:45 p.m.

Disney says its new video streaming service will launch in the U.S. as early as October.

The service, called Disney Plus, has no pricing yet. Disney is revealing details at an investor event Thursday in Burbank, California.

The streaming service is expected to take on rivals Netflix, HBO Go and Showtime Anytime. Disney also owns a controlling stake in streaming service Hulu.

Disney Plus will launch in the last quarter of this year. It will focus on family-friendly shows when it launches, including a live action Star Wars series and a series about Marvel character Loki.

Disney ended a lucrative licensing relationship with Netflix in order to create the streaming service and faces challenges as it builds a service to compete with the entrenched streaming leaders.

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