Legos lying around? Toy maker tests way to recycle bricks

FILE - In this Friday July 26, 2019, file photo, a visitor looks through Lego pieces provided for a project at the Tate Modern, in London. Lego is testing a way for customers to ship their unwanted bricks back and get them into the hands of other kids. (AP Photo/Frank Augstein, File)

NEW YORK — Lego is looking to keep its plastic bricks out of the trash.

The Danish toymaker is testing a way for customers to ship their unwanted bricks back and get them into the hands of other kids.

It said Tuesday that customers in the U.S. can print out a mailing label on its site, dump their used Lego bricks in a box and ship them off for free. Lego said the pieces will be cleaned, put in a box and given to Teach for America, a nonprofit that will donate them to classrooms across the United States. Some bricks will be also sent to the Boys & Girls Clubs of Boston for their after-school programs.

Lego said if the test is successful, it may expand the program beyond the U.S. next year.

The company typically tells its customers to keep their bricks or pass them on to others. But some have asked for another way to donate them, said Tim Brooks, Lego's vice president of environmental responsibility.

Lego, like other big brands, is looking to please customers worried about plastic's impact on the environment. Plastic doesn't disintegrate but instead can break down into tiny pieces and be eaten by birds or other wildlife, endangering their health.

It is also working to find other materials for its colorful bricks. But finding one as durable as plastic has been a challenge, Brooks said. Last year, however, it began making Lego trees and bushes out of sugar cane.

Rival Hasbro, which makes Monopoly and Mr. Potato Head, said it plans to eliminate plastic use in its packaging by 2022. It too has said that finding a material to replace the plastic in its toys has been tricky.

You may also interested in

Gap offers muted outlook for annual earnings, lower profit

Aug 18, 2016

Gap offers a downbeat annual profit outlook after reporting a 43 percent drop in net income for the second quarter

Officials: Zika won't hurt South Florida tourism in long run

Aug 20, 2016

The discovery of Zika-carrying mosquitoes in South Florida certainly isn't ideal for tourism, but local officials and business leaders are confident the long-term impact on the tourism industry will be minor

AP NewsBreak: Feds want to ban swimming with Hawaii dolphins

Aug 24, 2016

Federal regulators are proposing a ban on swimming with dolphins in Hawaii

People also read these

Officials: Zika won't hurt South Florida tourism in long run

Aug 20, 2016

The discovery of Zika-carrying mosquitoes in South Florida certainly isn't ideal for tourism, but local officials and business leaders are confident the long-term impact on the tourism industry will be minor

Republicans to query firms that ran Clinton's private server

Aug 23, 2016

Republicans are stepping up attacks on former Secretary of State Hillary Clinton's use of private email, alleging that foreign donors to the Democratic presidential nominee's family charity got preferential treatment from her department

Best Buy posts higher profit, better online and store sales

Aug 23, 2016

Best Buy's profit has jumped 21 percent for the second quarter

Emporium Post fulfils the need to know all things about consumers and how businesses can take this opportunity to reach their own customers.

Contact us: sales@emporiumpost.com

Join our mailing list now!