California cafe touts its $75 coffee as the world's priciest

Klatch Coffee owner Bo Thiara holds a cup of Elida Natural Geisha coffee at his shop in San Francisco, Wednesday, May 15, 2019. The California cafe is brewing up what it calls the world's most expensive coffee - at $75 a cup. Klatch Coffee Roasters is serving the exclusive brew, the Elida Natural Geisha 803, at its branches in Southern California and San Francisco. (AP Photo/Jeff Chiu)

SAN FRANCISCO — A California cafe is brewing up what it calls the world's most expensive coffee — at $75 a cup.

Klatch Coffee Roasters is serving the exclusive brew, the Elida Natural Geisha 803, at its branches in Southern California and San Francisco.

The 803 in the coffee's name refers to the record-breaking price per pound paid for the organic beans at a specialty coffee auction in Panama, where the limited supply set off a bidding war that determined their astronomical price, said Bo Thiara, co-owner of the Klatch cafe in San Francisco.

Only 100 pounds (45 kilograms) of the beans were available for purchase, and most went to Japan, China and Taiwan, according to the Klatch website that says it secured 10 pounds (4.5 kilograms) and is the only chain in North America to have it.

It describes the coffee as a rare variety of Arabica from Panama that has a floral, tea-like flavor with hints of jasmine and berries.

The 10 pounds of beans will produce about 80 cups of coffee, Thiara said.

A few lucky coffee lovers got to try free samples Wednesday at the San Francisco branch, where promotional signs are on display advertising, "World's Most Expensive Coffee."

One of them was San Francisco resident Lauren Svensson, who said it was "very different" from any coffee she'd ever tasted.

"My mind was a little blown about the fact that a$75 cup of coffee even exists," she said, "but it was shockingly good."

Her friend, Charlie Sinhaseni, also gave his free sample a positive review.

"When I first looked at it, I thought it would be hyper pretentious, and I would think of all the different notes for the coffee, but I was too busy enjoying it," he said.

You may also interested in

Officials: Zika won't hurt South Florida tourism in long run

Aug 20, 2016

The discovery of Zika-carrying mosquitoes in South Florida certainly isn't ideal for tourism, but local officials and business leaders are confident the long-term impact on the tourism industry will be minor

Republicans to query firms that ran Clinton's private server

Aug 23, 2016

Republicans are stepping up attacks on former Secretary of State Hillary Clinton's use of private email, alleging that foreign donors to the Democratic presidential nominee's family charity got preferential treatment from her department

Ford recalls over 88K vehicles due to stalling problem

Aug 24, 2016

Ford is recalling more than 88,000 cars and SUVs because the engines can stall without warning due to a fuel pump problem

People also read these

McDonald's recalls millions of Happy Meals fitness bands

Aug 23, 2016

McDonald's recalling millions of fitness bands included in Happy Meals because they might cause skin irritation

Tesla lays claim to world's fastest production car

Aug 23, 2016

Tesla Motors says new version of the Model S electric car is now the quickest production car in the world from zero to 60 miles per hour

Over 40 pct. of VW owners seek emissions cheating settlement

Aug 29, 2016

About 210,000 owners of Volkswagens with 2-liter diesel engines that cheat on emissions tests have registered to settle with the company under the terms of a June court agreement

Emporium Post fulfils the need to know all things about consumers and how businesses can take this opportunity to reach their own customers.

Contact us: sales@emporiumpost.com

Join our mailing list now!